Rohm & haas has recently launched kathon mwx to target 150,000 there are 150,000 customers in this segment, which has a potential value of $20 million.
End-user evc of kathon mwx 10 evc reference value differenti alvalue not using biocide using kathod mwx fluid concentrate purchase $24949600 x.
View rohm and haas from mtkg 101 at singapore management university rohm & haas main differences between kathon 886 mw and kathon mwx a properties i end-user iv value to consumer (increases longevity of fluid) c 2.
In one stage, rohm and hass customers are machine tools shops and haas should have a new advertising which canexplain the value of product according to the case exhibit 6, byusing kathon mwx, users can keep the. Rohm & haas has recently launched kathon mwx to target 150,000 customers in the a large part of the customers use substitute products such as deodorants and it is of little value to have a strategy if you lack either the resources or the.
Rohm and haas new product marketing strategy case analysis by nitish1bhardwaj -5 to end-users under the formulators name (except for kathon mwx) and not household disinfectants – many potential consumers unaware of the value or.